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From Middle to Lead: Your Roadmap to Staff, Lead & Principal Designer
Are you a product designer ready to level up? Artem Dashchinsky’s Staff Product Designer provides a clear, actionable roadmap for advancing from middle to lead, staff, or principal roles. This guide is built on an analysis of career frameworks from 50+ leading companies and interviews with successful senior designers.
Inside, you’ll discover how the industry’s career tracks actually work, which competencies become critical at higher levels, and how to prepare yourself for genuine professional growth. This is not generic advice—it’s a structured approach to understanding what it takes to qualify for top-tier design positions.
Whether you’re aiming for your first lead role or eyeing a staff or principal position, this book offers the practical insights and strategic clarity you need to navigate the transition with confidence. Stop guessing what’s required—get the roadmap that successful designers have used to elevate their careers.
