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Price: 1474.00 RUB
Data Analysis for Web Development and Marketing: A Practical Guide
This book offers a comprehensive introduction to core data analysis methods and algorithms specifically tailored for web development and marketing. It covers key techniques including decomposition, visualization, functional-cost analysis, and econometric methods. Readers will explore practical algorithms for semantic text analysis, ranking semantic priorities, and selecting key phrases. The text also delves into consumer loyalty assessment, with algorithms for sentiment analysis and evaluating web interface quality using the Mobile First approach.
The book addresses real-world business challenges such as forecasting commercial demand, analyzing consumer brand trust, and reducing advertising costs. It also provides guidance on comprehensive analysis of a company's operational data. A significant feature is the use of publicly accessible tools, including Yandex.Word Selection, Yandex.Metrica, ExportBase, Yandex.Search, GlavRed, EditPlus, Antiplagiarism, Google Sheets, MS Excel, and Google Mobile Test.
An electronic archive from the publisher includes color illustrations, HTML document examples, scripts, and additional PDF files. This resource is designed for beginner data analysts seeking practical, applied knowledge in web and marketing analytics. The price is 1474.00 RUR.
