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Price: 1096.00 RUB
Unlock the Logic of Invention: "Find the Idea" by Genrikh Altshuller
Many have tried to unravel the mystery of creativity, but only Genrikh Altshuller succeeded in building a systematic theory: TRIZ—the Theory of Inventive Problem Solving. By analyzing tens of thousands of patents and author’s certificates, Altshuller uncovered the fundamental laws of invention, proving that the creative process can be directed and managed.
This book reveals how to organize your thinking, overcome psychological inertia, and strive for the ideal solution. At the heart of every non-standard problem lies a hidden contradiction—and TRIZ provides the tools to resolve it. Recognized worldwide, TRIZ is applied across diverse fields, from engineering and design to advertising, PR, and management.
"Find the Idea" is for anyone seeking to enhance their creative effectiveness. It is valuable not only for inventors and engineers but also for businesspeople, managers, creative professionals, students, and schoolchildren. Learn to channel innovation with purpose—because great ideas are not just stumbled upon; they are found.
Price: 1096.00 RUR
