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Price: 1428.00 RUB
Master Marketing: A Practical Career Launchpad
This textbook is built for future marketing professionals who need more than theory—employers pay for specific skills, not just broad knowledge. Aligned with both educational standards and professional standards shaped by employers, it organizes marketing processes around real entry-level roles: marketing analyst, product manager, distribution and sales specialist, marketing communications specialist, and brand manager. Each role gets its own chapter or section, complete with assignments and recommended reading.
This "job-focused" approach has been refined over nearly 20 years at the Institute of Marketing of the State University of Management, one of Russia's first marketing training programs. The result? Nearly 100% job placement for graduates. Recommended by the Educational and Methodological Council for Management programs (bachelor's degree, field 38.03.02 "Management").
Price: 1428.00 RUR.