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Михаэль Леврик Дизайн-мышление. Метрики успеха. Проектируем свой набор метрик OKR для продуктов, услуг, бизнеса и команды с помощью дизайн-мышления

Михаэль Леврик Дизайн-мышление. Метрики успеха. Проектируем свой набор метрик OKR для продуктов, услуг, бизнеса и команды с помощью дизайн-мышления

2831.00 RUB
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Price: 2831.00 RUB

Design Thinking for Measurable Success: Build OKRs That Drive Innovation

Michael Lewrick’s Design Thinking. Success Metrics offers a clear, actionable guide for measuring innovation and aligning goals across any product, service, or team. This book shows you how to use design thinking to define and implement effective OKRs—Objectives and Key Results—that connect innovation efforts directly to business outcomes.

Lewrick explains how successful leaders balance two critical strategies: Exploration (creating new opportunities) and Exploitation (optimizing existing ones). You’ll learn to strategically leverage data analytics, artificial intelligence, and neurodesign to fuel innovation. The book provides practical tools to synchronize team-level OKRs with company-wide goals, ensuring everyone works toward the same measurable results.

Whether you are a manager, product owner, entrepreneur, or innovation team member, this volume from Lewrick’s design thinking series helps you build a custom metric set for your unique context. It’s a straightforward resource for anyone seeking to create better products, services, and customer experiences—backed by data and design thinking principles.

Customer reviews

Laura Schmidt ★★★★★
Personally, The card is very clear and easy to understand, with a concise description that explains exactly what the book offers. The layout highlights the key focus on OKRs and design thinking, making it simple to grasp its value. Overall, it's a well-organized and informative overview.
Lisa Andersen ★★★★☆
Bottom line: The card is very clear and easy to understand, with a concise description that explains exactly what the book offers. The layout highlights the key focus on OKRs and design thinking, making it simple to grasp its value. Overall, it's a well-organized and informative overview.
Alex Johnson ★★★★★
The card is very clear and easy to understand, with a concise description that explains exactly what the book offers. The layout highlights the key focus on OKRs and design thinking, making it simple to grasp its value. Overall, it's a well-organized and informative overview.