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Media Creativity in a Socio-Cultural Environment: Theory and Practice
This monograph explores the theoretical understanding of the media creativity process and its practical application within media education. In today’s rapidly evolving media landscape, the emphasis shifts from merely possessing knowledge or information to mastering the methods of its implementation and creative assimilation. Alongside the challenges of creatively engaging with the media environment, the work highlights the pressing issue of spiritual and moral determinants of personality.
Designed for researchers, university lecturers, students, and undergraduates, this book also appeals to a broad audience interested in culture, media culture, and media education. It holds particular value for master’s students in fields such as “Socio-Cultural Activities,” “Youth Work Organization,” and “Psychological and Pedagogical Education.” The text is published in the author’s original edition.