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Price: 3117.00 RUB
Master the Foundations of Public Relations with This Updated Third Edition
This revised and expanded third edition of Fundamentals of Public Relations Theory builds upon the 2018 edition, offering a comprehensive guide to the core principles of PR. Structured around the classic communication process model, the textbook systematically explores key topics including the subjects and objects of PR activity, the science behind public relations, essential tools and technologies, and the tangible products and outcomes of PR work.
Designed for university students enrolled in the "Advertising and Public Relations" program (code 42.03.01), this resource is also invaluable for master’s degree candidates, educators, and postgraduate researchers in socio-humanities and economics. Whether you are building a career in communications or deepening your academic knowledge, this edition provides a solid theoretical foundation for understanding modern public relations practice.
Price: 3117.00 RUR
