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Price: 1739.00 RUB
Theory and Practice of Media Text Modeling: A University Textbook
This textbook offers a comprehensive exploration of linguocultural modeling in media text creation, focusing on the interplay between authorial intent, social context, audience targeting, and the representation of cultural meanings. Designed for undergraduate and graduate programs in Journalism, Advertising and Public Relations, and Philology, the book serves as a practical guide for constructing modern media texts across various genres and formats. It provides students with tools to analyze and produce content that resonates within specific cultural frameworks, emphasizing the structural and semantic nuances of effective communication. Priced at 1739.00 RUR, this resource is ideal for academic courses dedicated to media text design and critique.