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Price: 1416.00 RUB
Product Policy of the Organization: Textbook for Universities. Third Generation Standard
This comprehensive textbook is designed for undergraduate students enrolled in the "Trade Business" program (specializations 38.03.06.02 "Marketing in Trade" and 38.03.06.03 "Advertising Activities"). It is the first complete, authoritative edition covering the methodological foundations of product policy implementation in trade organizations.
The book focuses on forming product-assortment mix, innovation policy for new product creation, variation, elimination, and market-based modification options. It explores informational, organizational, and identification attributes of goods, including labeling types, trademarks, barcodes, corporate identity, communications, network marketing, and trade service activities. The role of packaging in boosting sales and enhancing consumer perception is also discussed.
Developed in accordance with the State Educational Standard for this discipline, this textbook serves as a key resource for bachelor's degree students in trade and marketing fields.
Price: 1416.00 RUR
